I´m minoring in Strategic Administration, and in one of the courses I have, we had to develop a new branch out of an already established brand. My teammates and I settled for FIFA. We wanted to create an independent entity that works on implementing innovative technology that transforms movement from the football players and overall stadium into the energy it needs to power itself. We developed a business plan and strategic media management, but the part I want to show are the visuals I designed for the project.