Centro Cultural Mexiquense Anáhuac
My university tasked me and a couple of others designers to develop its Cultural Center branding and marketing strategy.
Logo
I played around with many logo concepts, but the CCMA is a very unique building, and I felt these proposals weren´t doing it justice. What was the challenge? To represent a cold and static building on the outside, that has a lot of dynamism and movement going on the inside.
The process
Although this project was collaborative when it comes to the design applications (shown below) I was the one in charge of the logotype.
Client
Anáhuac Cultural Center
Year
2022
Logo animation
This animation was mostly done by me, but I did get significant help from a multimedia professor, since it was the first time I played around with After Effects.
Logo design
Chromatic applications
Promotional banner
External Marketing campaign
Monthly Events
Tickets
Social Media Feed
Social Media
Badge
The marketing campaign
We proposed a marketing campaign that was based on the use of multiple banners that would be placed all around Mexico City. These will be similar but not the same, and to show how this will work, we made a little animation.